How does one guy with a small staff re-create a boutique bookstore in the Exhibit Hall...
It starts weeks ahead.. planning which books to take to Comic Con... shepherding the arrival of new books for Comic Con.. and keeping track of what inventory stays and goes..
It's all that.. plus some extra days of heavy lifting.. for exhibitors.
Twenty years ago, there were lots of mom and pop small business that populated the exhibit hall. Many forces have driven smaller exhibitors out ... including the difficult logistics of set up and tear down. There are no freight elevators for most exhibitors. That means long lines for the elevator at the parking lot. For larger load-ins.. there are lines for the trucks that must arrive at the loading dock and wait for their turn to be moved in by the convention center's contracted Freeman Exhibitor Services union crews.
For Stuart Ng and his crew.. Comic Con week starts on Monday ... when the rented truck drives down with boxes of books and fixtures. That gets off-loaded at the convention center, where our truck-driving crew members meet up with Stuart and more temporary staff. They move boxes out of the truck and onto wooden pallets.
Tuesday morning.. Stuart and crew arrive for a full day of set-up. The booth space comes with drapes and tables of the booth space.. and the dropped pallets in the aisle. The rest is up to us...