What sorts of improvements would you like to see for Facebook?
Here was my answer:
"Thank you for asking for feedback. Social media thrives on image sharing. Much of this is work of photographers and indie artists. Their artWORK deserves credit and compensation. So many third parties are making money off the hard work of original content creators.. who deserve more than “likes” and shares.
Please look into ways to give content creators more credit and compensation for the eyes they keep on your service. For all the users who “like” a page and depend on accessing and enjoying daily content on it .... there is an under credited artist/content provider making that page possible. Facebook and others are profiting. If Facebook wants to be a leader in social change, taking care of the indie artists/content creators who have thousands of followers seems like a noble first step. Thank you."
Sure, I'm just one voice in the herd... but sometimes that can start the stampede. Be sure to look for opportunities to use your voice to speak up for indie artist IP (intellectual property) rights.
Until shared images link back to creators -- with credit and compensation for all those "likes" -- indie artists must find every way possible for the WORK they share to work for them. "Exposure" isn't enough. (uncredited image from Google Images)
Brand any image you post that might be shared. Help people who "like" your work find their way back to you!!
Here's a fun example of a post about an indie artist's enamel pin. See all the extras the artist puts into the photo. Artist Kanae makes the pin really stand out by paying attention to details. Consider the color of the background and the type of fabric. Look how she added the little pearls of varying sizes, and even little stars.
Can't you imagine this pin in an assortment of gift shops??? Consider all the retail outlets that would connect with these images: beach town gift shop; boat shop; aquarium; pet store; children's book store YA section (it's a pin after all) .... the list goes on. When you're an indie artist yourself, always look for mom-and-pop small businesses that might want to carry your merch. They might not place huge orders, but they are looking for unique merch to help them stand out... and when you use them to sell your BRANDED merch, you are helping them and expanding your fan base.
Individual sales online are fine for brand building. Think ahead. Can you service wholesale contracts to small retail outlets? If they want to be the exclusive brick-and-mortar sources for the pin, do you have a contract ready to start that sort of negotiation? What terms do you need the retailer to meet to grant that sort of exclusive rights assignment?
Having a sales contract is a professional presentation. It helps you get professional courtesy and respect.
It's always better to be the one making the sales proposal and presenting the contract. Do you want to be negotiating for your rights, or having their assignments dictated to you??
When you are creating merchandise, think ahead about how you see it being marketed beyond your own website. Know what your terms, conditions, rates, policies and boundaries are. Planning ahead protects your valuable IP.
This is Kanae's write-up about her pin:
#enamelpins #enamelpin #lapelpins #pincollector #pins #pinsofinstagram#pinstagram #pingame #pingamestrong #pincommumity #pin #sailor #cat#neko #ocean #kraken #donut #ship #boat #beach #summer #chibi #kawaii#kawaiigoods #munchkin #scottishfold #etsyseller #shopsmall#smallbusiness #nyanzillashop
Kanae also does a great job engaging customers via the "About" page on her website.
Let patrons know your story. Sharing your artistic "mission statement" isn't just a good business plan, it encourages patrons to invest in a small business they feel connected to.